SEEK Asia (JobsDB)

Candidate Marketing Manager

SEEK Asia (JobsDB)
Quarry Bay
Posted on 24-Nov-21

Candidate Marketing Manager

SEEK Asia (JobsDB)

Job Highlights

  • Our motto: Improving Lives through Better Careers
  • Company Values: We Care, We Aim High, We Deliver
  • Customized career development opportunities

Job Description

The Role
Reporting to Senior Marketing Manager, this exciting role sits within the Marketing Department at SEEK Asia (JobsDB). The primary focus of the role is to be responsible for developing and managing JobsDB brand in order to grow brand awareness and traffic to JobsDB sites, and developing comprehensive go to market consumer marketing plans. This position plays an integral part in the success of our team’s long-term vision, and represents a brand-new opportunity. We are looking for someone with a proven ability to adapt to a changing environment, and be a change champion, with the role evolving over time, as we progress through our technological & operational transformation.

Key Responsibilities:

· Develop holistic candidate segment marketing strategy, based on thorough understanding and insight into the business, customers, competitors, channel and the marketing/digital funnel.

· Analyze and interpret business data to identify growth opportunities and develop corresponding marketing initiatives to drive incremental growth across multiple points of the sales cycle.

· Based on regional framework, drive integrated, end-to-end acquisition, profile generation, product usage and engagement programs for candidates.

· Lead and manage campaigns and other initiatives for key marketing initiatives to strengthen the candidate brand value proposition in the market.

· Work with the digital team to implement candidate digital marketing strategy to optimize search and content marketing.

· Develop and roll out targeted marketing plans base on customer and segment insights and analytics to deepen our relationship with the candidates

· Lead and manage Customer Lifecycle Management and contextual customer journey for the market.

· Ensure that B2C campaigns will meet or exceed strategic and tactical objectives

· Collaborate with multiple cross functional teams to ensure smooth delivery and accomplishment of key marketing initiatives

So, what we are looking for?
The successful candidate will have:

· University degree holder in Business Administration, eCommerce, or related disciplines.

· 5+ years of experience of proven records of developing and executives winning partnership strategies

· Strong networking & relationship builder

· With a proven track record in driving brand awareness, considerations and conversions through effective strategy. Proven success developing and implementing brand strategies to grow brand value as well as drive consumers to action

· Proactive, Independent, accountable, flexible, strong team player with can-do attitude.

· Digital-savvy, good at communication, presentation & project management with good business acumen & data sensitivity.

· Proficiency in both spoken and written English and Chinese.

· Candidate who has more experience, can be considered as Senior Marketing Manager.

· Services marketing or experience working in technology environments preferred

· You are deeply passionate about technology and eager to learn new things

· You are an extraordinary team player. You are responsible, supportive and collaborative. You say “we” more than “I”. While engaging in discussions, you actively listen and bring valuable thoughts or opinions to the table when the “Eureka” moment strikes!

· To you, the thought of bringing productivity to the next level sparks joy. You are someone who constantly puts on different thinking hats to find ways in improving existing processes, automating mundane tasks and shaping practices for the better.

Company Overview

SEEK’s portfolio of diverse businesses makes a positive impact on a truly global scale. Our unified purpose helps people live more fulfilling and productive working lives and helps organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities.  
SEEK has evolved from being a domestic online employment classifieds business to the largest global online marketplace, operating in 19 countries. Founded in Melbourne, Australia in 1997, there are now over 6,000 people working for SEEK globally. Our reach includes Australia, New Zealand, China, Brazil, Mexico, South East Asia, Southern Africa, India and Bangladesh. We believe the key to our success is creating a work environment which is challenging, rewarding and inclusive. We are committed to making a difference to our community as well as to our company.  
In SEEK Asia, our purpose is to improve lives through better careers. Formed from the recent merger of the two leading portals in the region, and jobsDB, SEEK’s Asian operation now employs 1,500 people operating across 7 countries in South-East Asian countries and is the leading job portal and Asia's preferred destination for candidates and hirers. It now has ambitious growth plans that include expanding its product set and customer base. To support this, we are transforming our sales and service organization including moving to a more solution-based selling approach, increasing use of digital channels and becoming more data-driven.
At SEEK, the health and safety of our people is our highest priority. For this reason, SEEK has introduced a policy requiring all employees and visitors to be fully vaccinated for COVID-19 within our offices, unless a formal medical exemption applies. In addition, all employees attending in-person work related meetings or events outside the office will also need to be fully vaccinated.  We have chosen to share this information early in our hiring process, so that candidates can make an informed choice. On this basis, as part of the application process you will be asked to confirm that you have read and understood this policy, and would like to continue with the hiring process.  Further details about this policy will be shared during the hiring process, as required. 

Additional Company Information

Benefits & Others
Dental insurance, Education allowance, Life insurance, Medical insurance, Performance bonus, Work from home, Five-day work week