SEEK Asia (JobsDB)

Manager, Integrated Strategy & Planning (Marketing Investment Lead)

SEEK Asia (JobsDB)
Quarry Bay
Posted on 24-Nov-21

Manager, Integrated Strategy & Planning (Marketing Investment Lead)

SEEK Asia (JobsDB)

Job Highlights

  • Our motto: Improving Lives through Better Careers
  • Company Values: We Care, We Aim High, We Deliver
  • Customized career development opportunities

Job Description

The Role
Reporting to Head of Marketing, this exciting role sits within the Marketing Department at SEEK Asia (JobsDB). The primary focus of the role is to be responsible for developing and managing JobsDB brand in order to grow brand awareness and traffic to JobsDB sites, and developing comprehensive go to market consumer marketing plans. This position plays an integral part in the success of our team’s long-term vision, and represents a brand-new opportunity. We are looking for someone with a proven ability to adapt to a changing environment, and be a change champion, with the role evolving over time, as we progress through our technological & operational transformation.

Key Responsibilities:

· Support the Head of Marketing to initiate, plan and execute marketing media strategies and planning, in order to achieve the aligned KPI, with ongoing analysis and optimization across investment, on media and digital performance, etc.

· Must have in-depth knowledge of digital marketing to lead the team in digital strategy planning.

· Manage budget and KPI to ensure cost-effective and efficient use of investments.

· Develops strong media strategy to promote the brand and products across multiple channels.

· Allocates the media investment across a range of channels and programs to maximize effectiveness and efficiency and drive the achievement of brand building and performance marketing goals. Incorporates market and industry trends, available research data, and web funnel analytics to determine the optimal media mix.

· Partners with internal teams to develop a data road map to maximize targeting efficiency and identify campaign measurement and optimizations including cross-media tracking and marketing mix modeling.

· Works closely with the media agencies and internal teams to create digital-led, multi-channel media strategies for expanding audiences.

· Creates media industry linkages and develops media partnerships to further grow the audience base.

· Ensures consistency of go-to-market approach and creates synergies with developed media strategies to achieve campaign goals.

· Develops in-depth understanding of key target segments and develops a strategy and operational framework for driving the right message to the right audience segment.

· Frame senior management reports accurately to best represent marketing department strategic intend & approach driving company objective.

· Lead the process for marketing budget planning on regular basis, including budget story formulation, supported with corresponding budget context & details.

So, what we are looking for?
The successful candidate will have:

· University degree holder in Business Administration, eCommerce, or related disciplines.

· Minimum 8 years' experience preferably in Branding, e-commence, internet media or advertising agency, CRM related areas (Salesforce experience is highly preferred) and/or analytics.

· With a proven track record in driving brand awareness, considerations and conversions through effective strategy. Proven success developing and implementing brand strategies to grow brand value as well as drive consumers to action

· Proactive, Independent, accountable, flexible, strong team player with can-do attitude.

· Digital-savvy, good at communication, presentation & project management with good business acumen & data sensitivity.

· Proficiency in both spoken and written English and Chinese.

· Services marketing or experience working in technology environments preferred

· You are deeply passionate about technology and eager to learn new things

· You are an extraordinary team player. You are responsible, supportive and collaborative. You say “we” more than “I”. While engaging in discussions, you actively listen and bring valuable thoughts or opinions to the table when the “Eureka” moment strikes!

· To you, the thought of bringing productivity to the next level sparks joy. You are someone who constantly puts on different thinking hats to find ways in improving existing processes, automating mundane tasks and shaping practices for the better.

Additional Information

Company Overview

SEEK’s portfolio of diverse businesses makes a positive impact on a truly global scale. Our unified purpose helps people live more fulfilling and productive working lives and helps organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities.  
SEEK has evolved from being a domestic online employment classifieds business to the largest global online marketplace, operating in 19 countries. Founded in Melbourne, Australia in 1997, there are now over 6,000 people working for SEEK globally. Our reach includes Australia, New Zealand, China, Brazil, Mexico, South East Asia, Southern Africa, India and Bangladesh. We believe the key to our success is creating a work environment which is challenging, rewarding and inclusive. We are committed to making a difference to our community as well as to our company.  
In SEEK Asia, our purpose is to improve lives through better careers. Formed from the recent merger of the two leading portals in the region, and jobsDB, SEEK’s Asian operation now employs 1,500 people operating across 7 countries in South-East Asian countries and is the leading job portal and Asia's preferred destination for candidates and hirers. It now has ambitious growth plans that include expanding its product set and customer base. To support this, we are transforming our sales and service organization including moving to a more solution-based selling approach, increasing use of digital channels and becoming more data-driven.
At SEEK, the health and safety of our people is our highest priority. For this reason, SEEK has introduced a policy requiring all employees and visitors to be fully vaccinated for COVID-19 within our offices, unless a formal medical exemption applies. In addition, all employees attending in-person work related meetings or events outside the office will also need to be fully vaccinated.  We have chosen to share this information early in our hiring process, so that candidates can make an informed choice. On this basis, as part of the application process you will be asked to confirm that you have read and understood this policy, and would like to continue with the hiring process.  Further details about this policy will be shared during the hiring process, as required. 

Additional Company Information

Benefits & Others
Dental insurance, Education allowance, Life insurance, Medical insurance, Performance bonus, Work from home, Five-day work week