SEEK Asia (JobsDB)

PR & Social Communication Specialist

SEEK Asia (JobsDB)
Quarry Bay
Posted on 24-Nov-21

PR & Social Communication Specialist

SEEK Asia (JobsDB)

Job Highlights

  • Our motto: Improving Lives through Better Careers
  • Company Values: We Care, We Aim High, We Deliver
  • Customized career development opportunities

Job Description

The Role
Reporting to Head of Marketing, this exciting role sits within the Marketing Department at SEEK Asia (JobsDB). The primary focus of the role is to be responsible for formulating and executing content marketing strategies which helps to drive organic traffic and conversions growth. This position plays an integral part in the success of our team’s long-term vision, and represents a brand-new opportunity. We are looking for someone with a proven ability to adapt to a changing environment, and be a change champion, with the role evolving over time, as we progress through our technological & operational transformation.


Key Responsibilities:

· Develop and execute content marketing strategies to acquire and retain jobseekers and hirers, in order to achieve KPI.

· As a content owner, to conduct content discovery, potential partnership and to craft and deliver contents in a customer-centric way, i.e. right channel, right time, right content.

· Conceptualize key brand messages, and to organize into daily content of various channels, including website articles, social media, and vertical partners.

· Work with regional, digital and CRM teams to design and deliver effective SEO and Social Media content strategies.

· Evaluate the performance of initiatives and provide reviews of campaigns and trends using Google Analytics. Analyse and evaluate keywords and web traffic to improve the performance.

· Work closely with digital marketing lead to plan and implement of digital marketing campaigns.

· Work with media partners & PR Agency, achieve overall branding exposure and build thought leadership.

· Develop and create media releases, key messages, media FAQs, presentations and etc where required.

· Manage budget and KPI to ensure effective and efficient use of investments.

· Effective stakeholder management and collaboration, from across regional and internal stakeholders, to external partners and agencies (including freelancers, KOL and designers).
· Team management and coaching.

Qualifications
So, what we are looking for?
The successful candidate will have:

· University degree holder in Journalism, Communications, Marketing, Business Administration or related disciplines

· Minimum 5 years' experience in content and SEO marketing, with a proven track record in driving conversions through effective content strategy

· Strong knowledge about SEO optimization, Content Management Systems and best practices

· Experience in copywriting, blogging or publications is preferable

· Tenacious with high commitment to business results and exhibits strong balance of creativity and analytical / problem-solving skills

· Enjoy capturing social media trend (Youtube, Facebook, Instagram) and gaining insights from other online media worldwide

· Self-motivated and passionate about content marketing distribution channels

· You are deeply passionate about technology and eager to learn new things

· You are an extraordinary team player. You are responsible, supportive and collaborative. You say “we” more than “I”. While engaging in discussions, you actively listen and bring valuable thoughts or opinions to the table when the “Eureka” moment strikes!

· To you, the thought of bringing productivity to the next level sparks joy. You are someone who constantly puts on different thinking hats to find ways in improving existing processes, automating mundane tasks and shaping practices for the better.

Company Overview

SEEK’s portfolio of diverse businesses makes a positive impact on a truly global scale. Our unified purpose helps people live more fulfilling and productive working lives and helps organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities.  
SEEK has evolved from being a domestic online employment classifieds business to the largest global online marketplace, operating in 19 countries. Founded in Melbourne, Australia in 1997, there are now over 6,000 people working for SEEK globally. Our reach includes Australia, New Zealand, China, Brazil, Mexico, South East Asia, Southern Africa, India and Bangladesh. We believe the key to our success is creating a work environment which is challenging, rewarding and inclusive. We are committed to making a difference to our community as well as to our company.  
In SEEK Asia, our purpose is to improve lives through better careers. Formed from the recent merger of the two leading portals in the region, JobStreet.com and jobsDB, SEEK’s Asian operation now employs 1,500 people operating across 7 countries in South-East Asian countries and is the leading job portal and Asia's preferred destination for candidates and hirers. It now has ambitious growth plans that include expanding its product set and customer base. To support this, we are transforming our sales and service organization including moving to a more solution-based selling approach, increasing use of digital channels and becoming more data-driven.
At SEEK, the health and safety of our people is our highest priority. For this reason, SEEK has introduced a policy requiring all employees and visitors to be fully vaccinated for COVID-19 within our offices, unless a formal medical exemption applies. In addition, all employees attending in-person work related meetings or events outside the office will also need to be fully vaccinated.  We have chosen to share this information early in our hiring process, so that candidates can make an informed choice. On this basis, as part of the application process you will be asked to confirm that you have read and understood this policy, and would like to continue with the hiring process.  Further details about this policy will be shared during the hiring process, as required. 

Additional Company Information

Industry
Media/Publishing/Printing
Benefits & Others
Dental insurance, Education allowance, Life insurance, Medical insurance, Performance bonus, Work from home, Five-day work week