SEEK Asia (JobsDB)

Senior Marketing Manager

SEEK Asia (JobsDB)
Quarry Bay
Posted on 22-Nov-21

Senior Marketing Manager

SEEK Asia (JobsDB)

Job Highlights

  • Our motto: Improving Lives through Better Careers
  • Company Values: We Care, We Aim High, We Deliver
  • Customized career development opportunities

Job Description

The Role
Reporting to Head of Marketing, this exciting role sits within the Marketing Department at SEEK Asia (JobsDB). The primary focus of the role is to be responsible for developing and managing JobsDB brand in order to grow brand awareness and traffic to JobsDB sites, and developing comprehensive go to market consumer marketing plans. This position plays an integral part in the success of our team’s long-term vision, and represents a brand-new opportunity. We are looking for someone with a proven ability to adapt to a changing environment, and be a change champion, with the role evolving over time, as we progress through our technological & operational transformation.

Key Responsibilities:

· Develop and execute brand marketing strategies to strength brand power among both jobseekers and hirers, in order to achieve KPI.
· As a brand owner, conduct research to understand target audiences, to monitor brand health progress, and to identify actionable insights.
· Conceptualize, develop marketing content that reflects key messages, features and benefits of JobsDB.
· Effective stakeholder management and collaboration, from across regional and internal stakeholders, to external partners and agencies.
· Manage budget and KPI to ensure effective and efficient use of investments.
· Have deep knowledge of customer journeys and user life cycles, so as to drive ongoing acquisition, loyalty, retention, advocacy, referral program, engagement and conversions.
· Drive sales via trade activation, & effective selling kit and narratives.
· Work with regional, digital and CRM teams to formulate effective integrated multi-channel strategies, including content, CRM, SEO, SEM, social, partnership, mobile, database marketing.
· Develop and create media releases, key messages, media FAQs, presentations and etc where required.
· Team management and coaching.

Qualifications
So, what we are looking for?

The successful candidate will have:

· University degree holder in Business Administration, eCommerce, or related disciplines.
· Minimum 8 years' experience preferably in Branding, e-commence, internet media or advertising agency, CRM related areas (Salesforce experience is highly preferred) and/or analytics.
· With a proven track record in driving brand awareness, considerations and conversions through effective strategy. Proven success developing and implementing brand strategies to grow brand value as well as drive consumers to action
· Proactive, Independent, accountable, flexible, strong team player with can-do attitude.
· Digital-savvy, good at communication, presentation & project management with good business acumen & data sensitivity.
· Proficiency in both spoken and written English and Chinese.
· Candidate who has less experience, can be considered as Marketing Manager.
· Services marketing or experience working in technology environments preferred.
· You are deeply passionate about technology and eager to learn new things.
· You are an extraordinary team player. You are responsible, supportive and collaborative. You say “we” more than “I”. While engaging in discussions, you actively listen and bring valuable thoughts or opinions to the table when the “Eureka” moment strikes!
· To you, the thought of bringing productivity to the next level sparks joy. You are someone who constantly puts on different thinking hats to find ways in improving existing processes, automating mundane tasks and shaping practices for the better.

Company Overview

About JobsDB
SEEK’s portfolio of diverse businesses makes a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities.   

SEEK has evolved from being a domestic online employment classifieds business to the largest global online marketplace, operating in 19 countries. Founded in Melbourne, Australia in 1997, there are now over 6,000 people working for SEEK globally. Our reach includes Australia, New Zealand, China, Brazil, Mexico, South East Asia, Southern Africa, India and Bangladesh. We believe the key to our success is creating a work environment which is challenging, rewarding and inclusive. We are committed to making a difference to our community as well as to our company.  

In SEEK Asia, our purpose is to improve lives through better careers. Formed from the recent merger of the two leading portals in the region, JobStreet.com and jobsDB, SEEK’s Asian operation now employs 1,500 people operating across 7 countries in South-East Asian countries and is the leading job portal and Asia's preferred destination for candidates and hirers. It now has ambitious growth plans that include expanding its product set and customer base. To support this, we are transforming our sales and service organization including moving to a more solution-based selling approach, increasing use of digital channels and becoming more data-driven.

Additional Company Information

Industry
Media/Publishing/Printing
Benefits & Others
Dental insurance, Education allowance, Life insurance, Medical insurance, Performance bonus, Five-day work week