SEEK Asia (JobsDB)

SEO Specialist APAC (based in Hong Kong)

SEEK Asia (JobsDB)
Quarry Bay
Posted on 10-Oct-21

SEO Specialist APAC (based in Hong Kong)

SEEK Asia (JobsDB)

Job Highlights

  • Our motto: Improving Lives through Better Careers
  • Company Values: We Care, We Aim High, We Deliver
  • Customized career development opportunities

Job Description

About the role

We have an exciting opportunity for a Search Engine Optimisation (SEO) Specialist to join our team and contribute to the optimal organic traffic performance and technical SEO health of our new and existing candidate products and sites across Australasia and Asia.

This role exists to work alongside our amazing development teams to build, enhance and migrate new and existing candidate experiences for the web channel, and comprises the measurement and benchmarking of our existing product and tech portfolio in terms of all facets of organic performance (traffic, conversion, visibility and indexation).

The SEO team at SEEK is a cross-functional and embedded contributor to the product and delivery squads. Made up of highly skilled and experienced SEO Specialists and Analysts, each member works day-to-day within their assigned delivery squads but also rejoin frequently as a functional team to share knowledge and upskill.

Day to day, you will:

Delivery

  • Help define the ideal path forward to ensuring our products are optimized for search engines, while balancing competing priorities and keeping our candidate audience at the front of all decisions.
  • Establish goals and metrics for the organic channels and report (or brag) weekly on progress.
  • Help define and zealously partake in the software development required to attain the visit share and SEO visibility goals.
  • Stay up-to-date and monitor emerging technologies and SEO trends - applying them where appropriate.
  • Evangelize accessibility, security, mobile and site-speed as it relates to organic traffic improvement.
  • Ongoing monitoring and reporting (with insights) on current SEO performance and areas of opportunity.
Training
  • Work with our amazing Developers, Engineers and Product Mangers so organic performance becomes routine, front-of-mind and with the appropriate level of priority.
  • Provide technical SEO guidance as part of the development of new products, or changes to existing sites and products.

Support

  • Support the highly capable team to ensure new and existing products are aligned with the SEO strategy with a specific view to extend our market positions and defend against competition.
  • Provide support as required to other teams and business units on the technical delivery of content strategies and campaigns to ensure maximum search visibility and effectiveness.
So what are we looking for?

Technical understanding of online technologies to:

  • Aid in comprehensive technical audits of our portfolio and gap/threat analysis of competitors.
  • Identify performance issues and bottlenecks in web technologies (including React) and provide appropriate solutions.
  • Help diagnose information and site-architecture problems, including canonicalization issues and indexation conflicts, regional and language targeting, crawl-budget and more.
  • Help design content graphs underpinned by an intentionally designed and considered link-graph that is exposed using sympathetic URL patterns.
  • Help create automated processes to catch changes during testing that could adversely affect organic traffic acquisition.
  • Effectively communicate with Developers, Designers and Product Managers at appropriate levels on technical matters

An analytical thinker with:

  • Ability to be creative in developing new ways to solve business problems
  • Ability to derive actionable insights from site and competitor data
  • Skills to make judgment on the impacts of the changing search engine environment and emerging technologies to the SEO strategy and product roadmap

Experience:

  • Demonstrated experience in SEO.
  • Previous experience in an enterprise-level classified or ecommerce environment
  • Web development, design, hosting or application development experience

Additional Information

Job Type
Full Time, Permanent
Company Website

Company Overview

About JobsDB
SEEK’s portfolio of diverse businesses makes a positive impact on a truly global scale. Our purpose is to help people live more fulfilling and productive working lives and help organisations succeed. We create world-class technology solutions to connect more people to relevant employment, education, small business and volunteer opportunities.   

SEEK has evolved from being a domestic online employment classifieds business to the largest global online marketplace, operating in 19 countries. Founded in Melbourne, Australia in 1997, there are now over 6,000 people working for SEEK globally. Our reach includes Australia, New Zealand, China, Brazil, Mexico, South East Asia, Southern Africa, India and Bangladesh. We believe the key to our success is creating a work environment which is challenging, rewarding and inclusive. We are committed to making a difference to our community as well as to our company.  

In SEEK Asia, our purpose is to improve lives through better careers. Formed from the recent merger of the two leading portals in the region, JobStreet.com and jobsDB, SEEK’s Asian operation now employs 1,500 people operating across 7 countries in South-East Asian countries and is the leading job portal and Asia's preferred destination for candidates and hirers. It now has ambitious growth plans that include expanding its product set and customer base. To support this, we are transforming our sales and service organization including moving to a more solution-based selling approach, increasing use of digital channels and becoming more data-driven.

Additional Company Information

Industry
Media/Publishing/Printing
Benefits & Others
Medical insurance, Performance bonus, Five-day work week, Flexible working hours